How to Write a Newsletter That Will Get Read
In a busy world filled with lists and to-dos, how do you put out content that will rise to the top and be read by others?
The Power of Storytelling in Marketing
Storytelling has been around for ages.
How to Write an Effective Email
Communication is the key to running a business, and writing emails is one major way we communicate.
Spot UV Coating Makes Your Images Pop
Business people collect a lot of business cards; in fact, there are so many that sometimes these items get lost in the shuffle.
Are Your Meetings Worth Attending?
When asking employees what makes a meeting worth attending, 62% said “clear,” “specific,” “defined,” and “concrete” information should be given.
Super-Charge Your Sales Force With Highly Effective Print Sales Collateral
Converting prospects into clients is often a difficult and expensive process. Sales reps can spend weeks, months, even years trying to get a prospective client converted into a buyer. A large part of that process involves face time between the sales rep and the prospect in an attempt to forge a relationship built on trust. […]
Creating an Editorial Calendar: The Foundation of Your Content Marketing Strategy According to a recent survey conducted by Gleanster Research, managing the overall content creation process was the single biggest challenge that most medium- and large-sized companies faced on a daily basis. To make matters worse, 36 percent of respondents indicated that they were […]
How Social Media Changes Everything in Terms of Customer Engagement
Customer engagement has always been one of the primary contributing factors when it comes to strengthening a brand or growing a business, but this is especially true in an era where social media rules the day. The conversation between a business and its customers is more important than ever, but the actual mechanism through which […]
The Importance of Reputation Management
Companies used to be able to control a large portion of their message through advertising. Now, thanks to digital media, online reviews, and customers doing their own research, creating and maintaining a positive image requires much more subtlety and work. The importance of a positive image Customers naturally want to do business with companies they […]
What a Symphony Orchestra Can Teach Us About Harmony and Marketing
We all have some type of music we find pleasing to the ear. For some, it’s classical. Others prefer rock, hip hop, pop, or jazz. But no matter what type of music we enjoy, there’s something about a symphony orchestra that seems to draw admirers from a wide variety of musical backgrounds and tastes. An […]
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