Converting prospects into clients is often a difficult and expensive process. Sales reps can spend weeks, months, even years trying to get a prospective client converted into a buyer. A large part of that process involves face time between the sales rep and the prospect in an attempt to forge a relationship built on trust. […]
Creating an Editorial Calendar: The Foundation of Your Content Marketing Strategy According to a recent survey conducted by Gleanster Research, managing the overall content creation process was the single biggest challenge that most medium- and large-sized companies faced on a daily basis. To make matters worse, 36 percent of respondents indicated that they were […]
Customer engagement has always been one of the primary contributing factors when it comes to strengthening a brand or growing a business, but this is especially true in an era where social media rules the day. The conversation between a business and its customers is more important than ever, but the actual mechanism through which […]
Companies used to be able to control a large portion of their message through advertising. Now, thanks to digital media, online reviews, and customers doing their own research, creating and maintaining a positive image requires much more subtlety and work. The importance of a positive image Customers naturally want to do business with companies they […]
We all have some type of music we find pleasing to the ear. For some, it’s classical. Others prefer rock, hip hop, pop, or jazz. But no matter what type of music we enjoy, there’s something about a symphony orchestra that seems to draw admirers from a wide variety of musical backgrounds and tastes. An […]
The story of Willy Wonka is a classic childhood favorite that people have loved for generations. From the books to the original movie version that was adapted in 1971 to its latest incarnation in 2005, the idea of this fantastic chocolate factory has entertained and delighted children of all ages. The story follows young Charlie […]
Whoops, spell check error, or maybe not? What happens when we make a mistake or have done something wrong in the eyes of our customers? Have you ever had a bad review online? Truth be told that no matter what happens on a program or a flier, if there is an error or omission, the […]
